Studying the subtle ways that brands’ tactics have evolved over the years can help marketers craft ads that are optimized for engagement. What could have been an enticing ad for a refreshing, healthful weight-loss product ends up being far less tasteful and effective (for both sales and weight loss, we might guess.) And we won’t mention the typos and errors -can you spot them?- which are always a No-No! Here, the text is convoluted and missing important points that could guide the viewer to learn more. The right balance in their composition has a strong influence on whether viewers decide to read more, click through to your landing page, spend time exploring and considering your image, and even understand what your company is and what you’re selling.įor example, if your words run over the required length for their specific fields, as in the ad below, the entire post can become dense and frustrating. Over time, we’ve observed changes in the length, tone, and word choice in these sections. To start, you have three options for text fields: the headline, the main text, and the news-feed link description. Important Components of Facebook AdsĪlthough they appear simple on the surface, Facebook ads have intricacies that marketers can optimize for better campaign results. To jump to the results of the 2015 study, click here! If you are curious about what’s happening now, just keep on reading. We also looked at the Call-To-Action they used and the links in these ads, and how Facebook advertisers were using these to generate as much interest in their products as possible. While other platforms innovate in fits and spurts, Facebook continues its steady upward climb.Īnd Facebook ads are becoming more and more indispensable to grow any business.įor both our 2015 article and this updated version, we analyzed the text, headline, and news feed link description of the Facebook Ads collected in our ads gallery (less than 40 thousand examples in 2015, more than 750 thousand examples for this round), dissecting them for length, sentiment, and what type of words these ads were using. Statista data shows Facebook daily active users as of Q1 2018 More than other social media platforms, Facebook users are from a wide range of demographic groups.adults report that they are Facebook users, with roughly three-quarters being daily active users. ![]()
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